The Advertising Law Reference Service that Was Used by
Many Top Attorneys and Major U.S. Advertisers
ITEM: The Federal Register is the repository of all of Washington's regulations. In 2010, for example, the register totaled a staggering 81,405 pages! That's in the neighborhood of 200-300 pounds of new and/or proposed regulations, new and/or proposed rules, notices of hearings, and a blizzard of other regulatory minutiae. (The annual subscription price for the Federal Register paper edition is not cheap - $749 plus postage!) But then, failure to comply with these new - and increasingly stringent and complex - rules and regulations can be costly, very costly. It has been estimated that the cost for those regulations is a mind-blowing $1.8 trillion per year.
ITEM: Such federal agencies as the Federal Trade Commission are another major factor that every advertiser MUST not only be aware of but closely follow all of the decisions, rulings and other guidance that this agency issues.
ITEM: The courts are also intimately involved with advertising law - and every advertiser must keep up with the many decisions impacting advertising, marketing and promotions.
This article is a useful review of 10 key areas you should look at when you're reviewing your advertising to determine whether it's in compliance with the numerous laws, rules, regulations and guidelines that may affect your ads.
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