ADVERTISING COMPLIANCE SERVICE
SAMPLE ISSUE

Advertising Compliance Service is providing this free online Sample Issue in pdf format, which originally appeared in Advertising Compliance Service in Bulletin #611, dated February 5, 2007. Here is what that Issue contained (Click on each topic to read):

• From the Editor in Chief. This feature appears in every Issue of Advertising Compliance Service. It describes the content of this Issue.
• Brief News of Note. The latest advertising law-related news for the previous two-week period.
• Filing Instructions for Contents of Issue. Each information-packed article is filed in an appropriate "Tab" for your later reference. An arsenal of research tools including an extensive Index and numerous Tables speed your research.

The following are the titles of the articles that appeared in that Issue (Click on any article to read the full text of that particular article):

• "Lessons Learned in Interactive Advertising: E-Mail Advertising", by Liisa M. Thomas, Esq., Winston & Strawn LLP;
• "Fever Over Viral Marketing and Other Techniques Spreads: Rx for Compliance," by Joseph J. Lewczak, Esq., Davis & Gilbert, LLP;
• "ACI Conference: A Follow-Up";
• "Weight-Control Advertisers Hit With $25 Million in Penalties, Consumer Redress";
• "FTC Staff Advisory Opinion Offers Guidance on `New' Products";
• "Lanham Act Case Involved Google's Adwords Program and Keyword Meta Tags";
• "NAD Article Looks at Recent Cases".

For more recent sample issues online, check out these links:

• Sample Issue - Print Version
• Sample Issue - PDF version

Advertising Law-Related Articles

"12 Key Advertising-Related Laws You Should Know"

This article examines 12 key advertising-related laws that you should know about before you review your ads to make sure your ads don't run afoul of these laws.

"10 Things to Do So Your Ads Comply With Advertising Laws"

This article discusses 10 key areas you should look at when you're reviewing your advertising to determine whether it's in compliance with advertising law's many requirements.

"10 Tactics to Use So Your Ads Comply with Advertising Laws"

This article presents 10 tactics you could use to help your ads comply with the many laws, rules, regulations and guidelines that may affect your advertisements.

"10 Major Advertising Law-Related Concepts"

This article is a useful review of 10 key areas you should look at when you're reviewing your advertising to determine whether it's in compliance with the numerous laws, rules, regulations and guidelines that may affect your ads.