Consumer Product Safety Commission
Food and Drug Administration
Federal Trade Commission
Microsoft

2. What is the advertising industry's self-regulatory body called?

Securities and Exchange Commission
Advertisers' Self-Regulatory Group
National Advertising Division
U.S. Advertising Federation

3. Name the self-regulatory body that oversees children's advertising.

Children's Advertising Self-Regulatory Group
Children's Advertising Review Unit
Children's Advertising Voluntary Section
Children's Advertising Coordinating Agency

4. The Federal Trade Commission Act bars this type of advertising:

False
Unfair
Deceptive
All of the above

5. Unsubstantiated advertising can and does face:

Fines levied by the Federal Trade Commission
Fines levied by state attorneys general
Injunctions and damages claims by your competitors
All of the above

6. This is the statute that gives FTC its power over false, unfair or deceptive ads:

Section 43(a) of the Lanham Act
Section 12 of the U.C.C.
Section 5 of the Federal Trade Commission Act
Section 57 of the Federal Trade Commission Act

7. Which of the following ad claims about Product Z shoes is mere "puffery" that probably won't require substantiation?

They're the best shoes in the World!
They're the lowest-priced shoes on the market today!
Wearing Product Z shoes will make you smile!
Product Z shoes are better than its competitors' shoes!