Top 10 Advertising Compliance List:

You've Scrutinized Your Ads for What They Expressly Claim--What About any Implied Claims?

Description

Do you advertise on the Internet or the other new media? Do you advertise using Web 1.0 methods? Or have you adopted Web 2.0 advertising techniques? Are you a large advertiser making a broadcast network buy? No matter where you advertise, there are many steps that you should take first--before you create that ad or place that media buy. And, of course, you should consult with a legal professional before you begin any advertising campaign. This article is a handy review of 10 key areas you ought to consider when you're reviewing your advertising to make sure it complies with the numerous laws, rules, regulations and guidelines that may affect your ads.

Item #10. You've Scrutinized Your Ads for What They Expressly Claim--What About any Implied Claims?

Remember, you must substantiate all of your advertising claims. That includes any implied claims. Have you carefully reviewed your ads for such claims? Remember, just because you think your ad doesn't make any implied claims is by no means the final word on this question. Who else will be looking? Here's a partial list:

• Your competitors (who can and will do their own consumer testing to prove an implied claim does exist);
• FTC;
• FDA (for products within its jurisdiction);
• State Attorneys General;
• NAD;
• CARU (for children's ads).

This issue cuts across a wide variety of areas and is routinely covered in Advertising Compliance Service.

Additional Information Available Offline

See, generally, the following tabs in Advertising Compliance Service for more information on the broad areas discussed in this article:

• Tab #2, General Articles.
• Tab #3, Self-Regulation.
• Tab #4, False, Unfair, Deceptive.
• Tab #5, Substantiation.
• Tab #6, Comparative Ads.
• Tab #7, Remedies (Public).
• Tab #8, Remedies (Private).
• Tab #9, State Law.
• Tab #15, New Media.
• Tab #16, Children's Ads.
• Tab #17, Food, Drugs, Cosmetics.
• Tab #18, Alcoholic Beverages.
• Tab #26, International Advertising.

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