Top 10 Advertising Compliance List:

Do You Advertise to Children or Will Your Advertising Reach Substantial Numbers of Children?

Description

Are you involved with advertising on the Internet? Do you advertise using Web 1.0 advertising methods? Or have you adopted Web 2.0 advertising techniques? Do you advertise on any of the other new media? Are you a large advertiser making a broadcast network buy? No matter where you advertise, there are many steps that you should take first--before you create that ad or place that media buy. And, of course, you should consult with a legal professional before you begin any advertising campaign. This article is a useful review of 10 key areas you ought to consider when you're reviewing your advertising to make sure it complies with the numerous laws, rules, regulations and guidelines that may affect your ads.

Item #8. Do You Advertise to Children or Will Your Advertising Reach Substantial Numbers of Children?

Who monitors such advertising? Here's a partial list:

• Federal Trade Commission
• Food and Drug Administration
• Congress
• State Legislatures
• The Children's Advertising Review Unit (CARU) (the children's advertising review arm of the ad industry's self-regulatory system).
• Private Trade Groups

There's a well-established and growing regulatory tendency in Washington to blame advertisers for such ills of society as teenage smoking and drinking. As evidenced by sweeping advertising regulations affecting the tobacco industry--and proposed authority restrictions on alcoholic beverages--this trend is sure to continue. Advertising Compliance Service has covered this area for 30+ years.

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