Top 10 Advertising Compliance List:

What Are the International Advertising Legal Compliance Issues Facing Your Ads?

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Do you advertise on the Internet? Do you advertise using Web 1.0 methods? Or have you adopted Web 2.0 advertising techniques? Do you advertise on any of the other new media? Are you a large advertiser making a broadcast network buy? No matter where you advertise, there are many steps that you should take first--before you create that ad or place that media buy. And, of course, you should consult with a legal professional before you begin any advertising campaign. This article is a useful review of 10 key areas you ought to consider when you're reviewing your advertising to make sure it complies with the many laws, rules, regulations and guidelines that may affect your ads.

Item #9. What Are the International Advertising Legal Compliance Issues Facing Your Ads?

Globalization of commerce has been increasing rapidly. Even companies that don't consider themselves global in scope, actually are. For example, if you have a Web Site on the World Wide Web, you can be accessed from anywhere on Earth.

Every country treats advertising law issues in different ways. In most countries, for example, comparative advertising is frowned upon or is downright unlawful.

Advertising Compliance Service's International Advertising Tab regularly reviews this key, and emerging, area.


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