Advertising Compliance Law:

This comprehensive guide was written by John Lichtenberger, Esq., Publisher and Editor-in-Chief of Advertising Compliance Service. This easy-to-read book provided readers with a thorough understanding of the practical impact of advertising restrictions. It offered an exhaustive analysis of hundreds of Federal Trade Commission cease-and-desist orders, National Advertising Division/National Advertising Review Board decisions, landmark federal and state court decisions, federal and state laws, rules and regulations, and advertising industry self-regulatory guidelines. The author addressed the various requirements of the FTC, FCC, NAD/NARB, and the network clearance departments. Major advertising compliance issues were discussed, including false, unfair, and deceptive advertising; advertising substantiation; comparative advertising; warranties; and commercial speech.

While it was written in 1986, there are still many valuable lessons to be learned from this book. It is best used in conjunction with a subscription to Advertising Compliance Service, which can be ordered using your credit card from a secure server at this web site.

Advertising Law-Related Articles

"12 Key Advertising-Related Laws You Should Know"

This article examines 12 key advertising-related laws that you should know about before you review your ads to make sure your ads don't run afoul of these laws.

"10 Things to Do So Your Ads Comply With Advertising Laws"

This article discusses 10 key areas you should look at when you're reviewing your advertising to determine whether it's in compliance with advertising law's many requirements.

"10 Tactics to Use So Your Ads Comply with Advertising Laws"

This article presents 10 tactics you could use to help your ads comply with the many laws, rules, regulations and guidelines that may affect your advertisements.

"10 Major Advertising Law-Related Concepts"

This article is a useful review of 10 key areas you should look at when you're reviewing your advertising to determine whether it's in compliance with the numerous laws, rules, regulations and guidelines that may affect your ads.